High-accountability coaching for busy professionals who want to look, feel, and move better — without making the gym their whole life. Custom programming, dialed nutrition, weekly check-ins, and a like-minded motivation community, run with the same rigor your coach used to earn his IFBB Pro card while being a commercial real estate executive.
Coaching isn't a workout PDF and a wave goodbye. Six systems run in parallel — programming, nutrition, supplementation, recovery, accountability, and direct access — all dialed to where you are today and where you're going.
Submit Sunday: weight, energy, sleep, adherence, photos. Get a written response within 24 hours — adjustments, not platitudes.
Macros built around your TDEE, food preferences, training day, and life. Recipes, swap lists, and an auto-generated shopping list per week.
Progressive overload, periodized. Sets, reps, RPE, tempo, rest. Video form cues per lift. Updated every 4–6 weeks against the data.
Bulk / cut / maintain stacks built from peer-reviewed evidence. Dose, timing, and brand-agnostic — buy from anywhere, take the right thing.
Weight trend, body composition, lift PRs, weekly photos. Charts that show the line, not just the noise.
In-app message thread with Jermaine. Form check, food question, plateau panic — answered, not auto-replied.
I'm Jermaine — IFBB Pro, NPC Masters USA Overall Champion in Classic Physique 40+, and a commercial real estate investment entrepreneur. I built this brand because the coaching I needed at 41 didn't exist: serious enough for the stage, sustainable enough for a career, and a life that doesn't pause for a cut.
I've stood on the national stage and walked off as the overall champion. I've held leadership roles with institutional hospitality real estate firms and successful start-ups. The quality that helps me juggle the demands of both is a high level of discipline and execution. I believe successful career professionals have the mental tools it takes to BUILD their best selves at their PRIME. That's why I created PRIMEBUILT. The work is the same. The discipline is the same. What's different is that it takes accountability and commitment to live our best lives in our Prime. That's where WE meet.
You don't need a different program every week. You need the right one, run with intent, measured honestly, and adjusted in anticipation of the wall — not after. That's what I do.
I take a small number of new clients each month so every check-in gets the attention it deserves. If you're ready, the next step is a 20-minute call.